The Why Is Always a Who

The Why Is Always a Who™ · Alef Girma

Coming November 2026

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The Why Is Always a Who™

Why ITSM Fails and How AI Forces Us to Finally Fix the People Problem

Alef Girma

The book the IT Service Management community has needed for thirty years. Based on original primary research, twenty years of consulting practice, and findings from Prosci, McKinsey, Kotter, and GamingWorks.

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Inside the Book

Twelve chapters. One argument that changes how you think about ITSM.

The Research

Original primary research from interviews with seven of the world's leading ITSM subject-matter experts — the findings that shaped the book's central argument.

The Framework

The Integrated Service Management Approach: a practical consulting methodology built on three structural pillars and a six-stage client engagement cycle.

The AI Challenge

What happens when AI arrives in an organization whose human foundation is broken — and what genuine AI readiness actually requires.

88%

project success rate with excellent organizational change management.

13%

project success rate with poor organizational change management.

Source: Prosci · The gap is not a framework gap. It is a people gap.

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