The Author

Alef Girma

ALEF GIRMA

Sr. Service Management Advisor · Researcher · Author

Alef Girma is a Sr. Service Management professional, Advisor, and author with more than twenty years of experience across both the private and public sectors, working with organizations locally and internationally. Over the course of his career, he has led operations teams, advised senior executives on Service Management strategy and implementation, and conducted service management assessments and successful Service Management implementations across a wide range of industries.

He has served on the board of directors of the priSM Institute for the Americas under itSMF USA and earned the Distinguished Professional in Service Management (DPSM®) credential. Alef holds a Master's degree in IT Service Management from the University of Northampton and is an ITSM Master, ITIL 4 Managing Professional, ITIL v3 Expert, and ITIL v2 Service Manager. He is the creator of the Integrated Service Management Approach — a proprietary operational model for embedding, sustaining, and continuously improving service management within organizations.

The Why Is Always a Who

The Why Is Always a Who™ · Alef Girma

The Book

The Why Is Always a Who™

Why ITSM Fails and How AI Forces Us to Finally Fix the People Problem

The research and framework behind twenty years of Service Management consulting — now in a book written for every IT practitioner, leader, and organization navigating what ITSM and AI require.

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